Moving · 2026
Silicon Valley Moving & Storage
Family owned San Jose moving company, 36 years operating, agent of Bekins Van Lines.
The receipts
Routes shipped
Organic conv. rate
Lighthouse SEO
28-day growth
Overview
Full marketing site for SVM covering residential, commercial, senior, and specialty moves, plus FF&E services and warehouse storage. Built on Next.js with Fillout for lead capture and Google Tag Manager for analytics. JC Media also built SVM two native iOS apps on a shared Supabase backend — a customer app to book, message, and track a move live, and a crew + admin app that runs dispatch and the back office — turning the project into a complete digital operating system, not just a website.
The challenge
The old SVM website averaged 3-4 organic clicks per day, ranked at position 24.5 on average (pages 2 and 3 of Google), and ran 251 URLs of mostly low-quality content built by an agency that had also quietly spun up a clone domain at sanjosemovers1.com using a different phone number, which absorbed 291 of SVM's 491 backlinks (59%) and was likely siphoning leads. Direct competitors had 411, 260, and 115 indexed pages versus SVM's 19. Worse, the brand story was buried. Joe and Cheri Childs founded SVM together in 1990, Joe personally won Bekins 2024 Driver of the Year, and the company is a four-consecutive-year Spire Award winner (2021 through 2024), yet the site said only 'award-winning' and hid the family entirely. For a 36-year family-owned San Jose mover, the gap between the brand reality and the digital presence was the entire problem.
The approach
Full Next.js 16 rebuild on Vercel, 19 routes to ~90 routes. Migration safety first: 20 redirect rules covering 139 old sitemap URLs with Ahrefs-verified backlink preservation, custom branded 404, GA4 plus Vercel Analytics wired before launch, disavow file shipped for the toxic clone domain. Technical SEO: FAQPage and Service JSON-LD on every service page, BreadcrumbList sitewide, AggregateRating (5.0 across 15 verified reviews) on the homepage, llms.txt for AI crawlers, sameAs schema across Google Business Profile, Yelp, BBB, Bekins agent directory, Facebook, and LinkedIn. Content: 24 service-area city pages tiered San Jose through Atherton with neighborhood-specific local prose, 14 service sub-pages (8 residential plus 6 commercial), 5 storage sub-pages with self-storage comparison framing, and 15 published blog posts across three plays (California Exodus, Local Trust Moat, Premium Specialty Margin). Brand work: surfaced the Joe and Cheri Childs founder story, named the Bekins Spire streak explicitly, anchored the TrustBlock to USDOT 70719, CAL T 188960, NASMM Silver, BBB, Bekins, and AMSA. Hard falsification rule throughout: no fabricated stats, residential storage publishes 95 to 125 dollars per 8x10 per month, commercial pricing is project-quoted only.
Outcomes
- 461 active users and 509 sessions in 28 days (Apr 18 to May 15, 2026), up 178% versus prior 28 days
- 41% conversion rate on Google organic search traffic, 31 lead events from 75 sessions
- 45 total key events (form submits plus phone clicks) in the 28-day window, zero paid ads
- Lighthouse mobile: SEO 100, Accessibility 96 to 100, Best Practices 92 across audited pages
- Core Web Vitals: LCP 186ms, CLS 0.00 on the homepage trace
- AI search surfaces appearing in referrer logs (ChatGPT, Bing, Yahoo) within weeks of launch
The product
Not just a website — the whole operating system.
Two native iOS apps on one real-time backend: the app customers book and track their move in, and the app the crew and office run every job from.
Customer app
Silicon Valley Moving
Native iOS · SwiftUI
A polished native iOS app that turns moving day into something effortless. Customers request a personalized quote in minutes, book on their own schedule — including same-day with real-time availability — and stay in the loop the whole way: a direct message inbox, push notifications at every milestone, and the standout “Track My Move” live view of the crew's progress, from en route to on site to complete, with a route map. Reschedule with a tap, manage past and upcoming moves in one place, and reach support through built-in ticketing. Wrapped in Apple's Liquid Glass design with full dark mode and accessibility-first type.
- Quote and booking in minutes — including same-day with live availability
- “Track My Move” — live, Uber-style crew progress with a route map
- Direct message inbox and push notifications at every milestone
- Reschedule or cancel with a tap; all moves in one place
- Built-in support and ticketing
- Liquid Glass UI, full dark mode, accessibility-first typography
Crew & operations app
SVM Crew
Native iOS · SwiftUI
The companion app that runs the business behind the scenes — one tool for movers, crew leads, and admins. Movers get a focused view of only their assigned jobs with one-tap status updates (assigned → en route → on site → completed) that sync instantly to the customer's live tracking and fire automatic notifications — no phone calls. Admins get a full back-office command center: assign and reassign crews, create phone-in bookings, edit jobs, manage same-day availability, and oversee every move from one place, plus team management and a support-ticket queue with priority flags, SLA tracking, canned replies, and search. Secure role-based access means everyone sees exactly what they should.
- Movers see only their assigned jobs, with one-tap status updates
- Status syncs live to the customer's tracking and triggers notifications
- Admin back office: assign crews, create and edit bookings, same-day availability
- Team management — invite members, set roles, deactivate
- Support-ticket queue: priority flags, SLA tracking, canned replies, search
- Secure role-based access (customer / crew / admin)
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